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📍 Location: Bengaluru, India (in-office or hybrid)
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We are a crypto research company that strives to bring transparency and trust to the cryptocurrency industry. Our team is made up of professionals from various backgrounds who share a passion for innovation and a commitment to excellence. We offer a dynamic and challenging work environment that encourages creativity and rewards hard work. We are seeking a talented copywriter to join our growing team in Bengaluru and help us communicate our vision to the world.
Position Overview:
You will play a pivotal role in crafting persuasive and engaging content that resonates with our target audience, promotes our brand, and drives user action. Working closely with our marketing, design, and product teams, you will create a range of content, including but not limited to: website copy, email campaigns, social media posts, blog articles, and video scripts, with a focus on the cryptocurrency and blockchain industry.
Key Responsibilities:
- Develop compelling, informative, and on-brand copy for various marketing and communication channels, ensuring consistency in messaging, tone and style.
- Collaborate with the marketing and design teams to develop creative concepts and lead campaigns that effectively communicate our value proposition to the target audience and drive engagement.
- Research and stay current on industry trends, competitors, and target audience personas to create copy that is both relevant and appealing.
- Edit and proofread copy to ensure high quality, clarity, and accuracy.
- Assist in the development and execution of content strategies that support our brand objectives and marketing goals.
- Analyze campaign performance and optimize copy based on data and insights to continuously improve results.
- Manage multiple projects simultaneously, meeting deadlines and prioritizing tasks effectively.
You should definitely have:
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- Minimum of 2 years of professional copywriting experience, preferably with some knowledge of the cryptocurrency and blockchain industry.
- Exceptional writing, editing, and proofreading skills, with a strong attention to detail.
- Demonstrated ability to write engaging and persuasive copy for a variety of formats and platforms.